What’s Your Remodeling Rhetra?
​The 6 Pillars Every Remodeler Needs to Master.
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As a remodeling contractor, you’ve already proven you have the skills to do the work. You know how to swing a hammer, lay tile, or install cabinets with precision. But let me ask you something:

Is your business running you, or are you running your business?

Too many remodelers are stuck in survival mode—struggling with inconsistent work, unmotivated teams, and chaotic processes that seem to burn money faster than they make it. If that sounds familiar, it’s time to stop and ask yourself:

"Do I really have a business, or do I just have a job?"

Enter the Remodeling Rhetra—a framework designed to help remodelers transform their businesses by mastering six essential disciplines. These aren’t “nice-to-haves.” They’re the difference between being stuck and scaling your company into a thriving, profitable, and sustainable enterprise.

But first, let’s understand what a Rhetra is and why it matters.

What Is a Rhetra?
The word Rhetra comes from ancient Sparta. It wasn’t just a law; it was a foundational principle—a doctrine that guided the Spartans in every aspect of their lives. These guiding principles made them one of the most disciplined and successful societies in history.

As a remodeler, you need your own Rhetra—a set of principles to guide how you lead, operate, and grow your business. Without it, you’ll continue to wing it, and let’s be honest: “winging it” doesn’t work in the long run.

The Remodeling Rhetra is a blueprint for mastering the six disciplines that will take your business to the next level.

Why Most Remodeling Businesses Struggle
Let’s get real: The reason so many remodeling businesses struggle isn’t because the owners don’t have the technical skills. It’s because they haven’t invested in the business side of their company.

Think about this:

How much money have you spent on tools, trucks, and trailers? Probably tens—if not hundreds—of thousands of dollars.
Now compare that to how much you’ve invested in yourself as a business owner.
When was the last time you attended a business training? Mastered a new leadership skill? Hired a coach? If you’re like most remodelers, the answer is “never.”

Here’s the harsh truth:
If the only tools you own are the ones that help you swing a hammer, you’re not a business owner. You’re a worker.

And if you’re not willing to invest in the tools of leadership, sales, and systems, then stop wondering why your business is struggling. You don’t have a business—you have a job. And your “employer” (that’s you) isn’t doing a great job running the show.

The Six Pillars of the Remodeling Rhetra
To turn your remodeling business into a true company—one that runs like a well-oiled machine and creates the life you want—you need to master these six disciplines:

1. Vision & Leadership
Every great business starts with a clear vision. What do you want your company to look like in 5 years? 10 years?

If you’re not leading with clarity and confidence, your team will never follow.
Leadership isn’t just about being the boss; it’s about inspiring others to see your vision and work toward it.
2. Sales
Sales isn’t just about closing deals—it’s about building trust and creating value.

Whether you realize it or not, you’re selling 24/7: your services, your team, your company, yourself.
If you haven’t mastered sales, you’re holding your business back.
Commit to becoming a sales ninja—because without sales, there’s no business.
3. Process
Let’s face it: You either have a process, or you have chaos.

A polished, profitable process ensures that every job runs smoothly, every client is satisfied, and every dollar is accounted for.
Without it, you’re constantly putting out fires and losing money.
Stop winging it. Invest in systems and frameworks that work.
4. People
Your business is only as good as the people in it.

If you can’t attract, train, and retain great talent, your business will suffer.
Blaming the “lazy new generation” won’t solve anything. Great talent wants great opportunities. If you’re not attracting them, it’s time to look in the mirror and ask: “What am I offering?”
A strong team doesn’t happen by accident. It’s built with intention and leadership.
5. Client Journey
Remodeling is an emotional rollercoaster for your clients.

Your job is to guide them through the process seamlessly, managing expectations and delivering an experience they’ll rave about.
Think about it: Would your clients describe working with you as the “Disneyland experience” of remodeling? If not, there’s work to do.
Happy clients lead to referrals, repeat business, and a sterling reputation.
6. Marketing & Advertising
Hard work and word of mouth aren’t enough anymore.

Today’s consumers go online first to find and research remodelers. If you don’t know how to market and advertise effectively, you’re missing out on the best clients.
The most successful companies dominate their markets because they know how to attract high-quality leads.
Learn the game of marketing, and you’ll never worry about slow seasons again.
How to Apply the Remodeling Rhetra
Let me ask you:

When was the last time you invested in training or coaching for your business?
Do you have a coach or mentor who specializes in the remodeling industry?
What systems have you put in place to ensure your business grows without you working 60+ hours a week?
If the answers to these questions make you uncomfortable, good. That discomfort is a sign that something needs to change.

Here’s what you need to do:

Hire a Coach: Find someone who understands the remodeling business and can help you grow.
Invest in Training: Learn the skills that will make you a better leader, salesperson, and marketer.
Commit to Growth: Stop thinking like a worker and start thinking like a CEO.
What If You Mastered the Remodeling Rhetra?
Imagine this:

You have a team you can rely on.
Your jobs run smoothly, on time, and on budget.
Clients rave about their experience with your company.
Your pipeline is full year-round with high-quality leads.
And best of all, your business finally gives you the freedom and profit you’ve always wanted.
This isn’t a fantasy. It’s possible—but only if you’re willing to invest in yourself and your business.

Take Action Today
If you’re ready to stop winging it and start winning, here’s your next step:

Apply to The Remodeling Academy: See if you qualify to join an elite group of remodelers transforming their businesses.
Download the Free Remodeling Rhetra Guide: Get the blueprint you need to start building a better business today.
Join the Movement: Follow us on Instagram, subscribe to our YouTube channel, and connect with our Facebook community for daily tips and inspiration.
The time to act is now. Your business—and your future—depend on it.

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